SEBI (Research Analysts) Regulations 2014, Registration No. Website: www.equitymaster.com. Sorry! India's #1 Trader If you haven't joined yet, it is still not too late. The recent proposal by the government to permit Foreign Direct Investment in multi-brand retail is expected to provide a further fillip to Modern Trade in India. I Combined Stocks & Gold and Saw the Magic Happen, My Preferred Portfolio for 2021 and Beyond. started off later over the 1990’s and’d eventually become an ordinary manner of trade over the earth in regards to building FMCG Packaging Design for Modern trade and e-commerce. Modern Trade has a market share of 9.2% in overall FMCG sales. Terms and Conditions of Use, available here. As the open market channel declines, modern trade continues to craft the future of the FMCG sector. - Advance with you- Recruitment Services - Executive SearchDagon Glory was founded in 2013 and has been rapidly growing in recruitment industry. At the broadest level, it may be split into the upper or modern trade, and the lower trade, which comprises a collection of traditional, independent stores such as mom and pop stores, provision stores and sundry kiosks. This growing importance of MT has also resulted in FMCG companies setting up sales and marketing teams dedicated only to MT. PTK Consulting Limited – Our client who are an FMCG group located in Ipaja area in Lagos is recruiting to fill the position of a Modern Trade Manager. The FMCG sector plays a vital role in the economy of any nation, for example: Jairo et al (2013) writes, " the Indian FMCG sector is the fourth largest sector in the economy with an estimated size of Rs. From an economic strata stand point, in India the modern wholesale trade in packaged consumer goods represents 2.6% of the total FMCG sector as at 2015, within six (6) months in 2016, modern wholesale reported 13% value growth when compared to same period last year (Arnab, 2016). This report indicates an encroachment by Modern trade into the FMCG space. 1, 300 billion and an average annual growth of about 11% per annum over the last decade". Fax: +91-22-22028550. Modern Trade by virtue of effective merchandise display has spurred sales of certain FMCG categories. This is particularly true for impulse purchases made by shoppers. The year 2020 is a year of Covid-19 which brought most of … Among these 2 types of retailers or retail stores or retail outlets, in the FMCG Industry, the largest group is Traditional Trade retailers and the other type of retailer is Modern Trade retailer. Bachelor’s degree or certifications in Sales or other relevant fields. - Responsible for NPD listing in national accounts. Managing modern trade 1. The Retail market in India is estimated to reach US$ 1.1 trillion by 2020 from US$ 840 billion in 2017, with modern trade expected to grow at 20 per cent – 25 per cent per annum, which is likely to boost revenues of FMCG companies. FMCG products are distributed through several sales channels, they are broadly categorized as Direct and Indirect sales (Aminat, 2017). • Modern trade can be conducted at any time anywhere in the world even when the consumer is flying over skies or inside a moving train. Directs sales includes; Business to Business (B2B), Modern Trade and Specialized (Institutional sales) and Indirect sales includes; Open Market (Active Distributor, Wholesale and Retail). All rights reserved. 0 1,551 8 minutes read. Features of Field Force Connect App: Understanding of sales performance metrics and process. Madhu Gupta (Research Analyst), ValuePro has a post graduate degree in both physics and finance. There are no related views on news for this company/sector. Information herein is believed to be reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied. .onelinead {font-family: Roboto,sans-serif !important;font-size: 16px !important; text-align: center !important;} All content and information is provided on an 'As Is' basis by Equitymaster. This sales channel has not only nudged consumers to make more impulse purchases but has also led to the growth of premium products and incubated new product categories. Having worked with India's leading economic research agency, she has a natural flair for numbers and analytics. Opportunities in FMCG E-commerce study estimates four times faster than offline sales. The charts are telling the bulls to be cautious. Or sms as MTS to 9176707070, I will call you back. Post a comment on "Is Modern Trade the future growth driver for FMCG?". By using this site, you agree to this use. They visit MT stores but also rely on the neighbourhood Kirana stores (General Trade) to replenish day-to-day convenience shortfalls. Also known as organized retail, this retail format started in India in the early 1990s, and since then has slowly been gaining in importance. What is Traditional trade? Learn more! This has impacted many FMCG companies to buy system or software or an app like FieldForceConnect. To capitalize on this growth driver, FMCG behemoth HUL plans to create 'categories of tomorrow' that it wants to grow primarily through the MT route. Equitymaster requests your view! Modern trade's overall contribution to the FMCG industry was in double digits during the April-June quarter, thanks to demonetisation and GST: Nielsen All FMCG Sales Modern Trade jobs in India on Careerjet.co.in, the search engine for jobs in India Although modern trade has only a 9.2% share in overall FMCG trade in India, it is growing much faster than general trade. Copyright © Equitymaster Agora Research Private Limited. Further, one in every five urban shoppers now frequents Modern Trade in the form of super or hyper markets. Sales Representative, Trading Manager, Regional Sales Manager and more! With consumer preference constantly changing in the wake of coronavirus pandemic, FMCG major HUL is focusing on e-commerce and modern trade channels, which it considers as "channels of the future", besides accelerating premiumisation of its portfolio.The new technologies are changing the landscape of sales, and HUL is evolving to adapt to the trends by embedding technology across its end … As per Nielsen, the proportion of consumers who claim to shop at MT "occasionally" has grown from 54% last year to 66% in 2012. Job Title: Modern Trade Manager Location: Lagos Industry: FMCG Objectives Shall lead and manage sales target in Modern Trade with profitability and accomplish the company's growth plan by successfully implementing company sales strategies, executing promotions & Displays as per plan in the assigned channels/ accounts. Madhu (2012) narrates that the modern trade channel has not only pushed consumers to spend more impulsively but has also aided in the growth of premium products and new product categories. This faster growth of certain product categories in MT have led to the emergence of private label brands. Join Us on YouTube Now. : 29P604 Salary: 500,000/- Kyats Job Requirements Previous experience in Sales, especially in Modern Trade Channel. Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual subscribers. Job Description •We are currently has mandated PTK Consulting Limited to recruitan experienced Modern Trade Manager. Are You Making One of These 15 Costly Mistakes While Investing. India. Investors should definitely look for FMCG companies that have best leveraged Modern Trade to their advantage. This growth is being fuelled by many factors such as a comfortable and modern shopping experience, access to diverse categories as well as a wide variety of brands under a single roof and attractive prices. The incumbent with be responsible for making key strategic business decisions, and delivering on the P&L of the channel. To Buy Or Not To Buy A recent Nielsen study, conducted among urban affluent modern trade shoppers, found that word-of-mouth still drives a significant percentage of shopper decisions, especially among elders. The growing clout of MT saw this retail channel growing by 28% in FY11 that has powered the 18% rise in overall FMCG sales for the year. This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement. Apply online for the Sales & Marketing Manager ( Modern Trade / FMCG / F & B ) vacancy at Grand Wynn Co., Ltd. in Yangon today. Regional Sales Manager - Modern Trade/General Trade - FMCG (5-10 yrs), Mumbai, Sales,FMCG Sales,General Trade,Modern Trade,Channel Management,Distribution, iim mba jobs - iimjobs.com FMCG sector can be grouped into 3 branches which includes: household products(Soap, detergents ,household accessories etc), Personal Care products(Shampoos, toothpaste, shaving products etc) and then Food and Beverages (Snacks, processed foods, tea, coffee, edible oils, soft drinks etc). 5 Responses to "Is Modern Trade the future growth driver for FMCG?". No Guessing, No Hunches, and No Missed Trends Ever! Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice. Going forward, Nielsen expects modern trade to continue its stellar performance, clocking growth of more than 25% in line with the current 28%, and so it will further increase its penetration. In 2011, packaged rice and packaged atta retailed through MT registered brisk double-digit growth. You can change your cookie choices and withdraw your consent in your settings at any time. Also known as organized retail, this retail format started in India in the early 1990s, and since then has slowly been gaining in importance. This is not an offer to sell or solicitation to buy any securities and Equitymaster will not be liable for any losses incurred or investment(s) made or decisions taken/or not taken based on the information provided herein. Somebody who has minimum 3 years experience in Modern Trade Sales experience in FMCG products can apply for it. Hindustan Unilever (HUL) claims that in, certain categories, its sale volumes through modern trade are growing faster than through general trade. But MT still continues to be an urban phenomenon. .onelinead a:hover {text-decoration:underline;border-bottom: color: rgb(0, 0, 255);}, Get Details: These 3 Stocks are the Dark Horses of the Stock Market, Modern Trade - A boon for certain consumer goods. For example, refined edible oils witnessed considerable "uptrading" from the regular edible oils to premium refined edible oils in the MT channel in 2011. Amit and Deepika (2015, p.2) further stated that there are several trends in modern trade environment, this trends further portrays the modern trade environment as a place were high volume sales of quality products, recreation, communication and socialization occurs, this is mostly attributed to the alluring atmosphere, engaging structural make-up and facet which offers a repose from weariness and diversity in product assortment.The modern trade channel has evolved over the years, and so has its impact on the fast moving consumer goods industry. It has led to emergence of Fast consumer moving goods (FMCG) companies and market teams. Day-To-Day convenience shortfalls cent of Modern Trade is complementing the growth of about 11 % per annum over last! Trade '' as an attractive Location which facilitates social interactions and entertainment deals. You have n't joined yet, it has led to the emergence private... 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